About
Founded by Aling Wu
More than 20 years in the technology industry, first in Taiwan and then across Europe, in commercial, product and strategy roles.
Her work has always sat in the hand-offs: between headquarters and region, between engineers and customers, between a promising opportunity and a signed contract. Empower-biz brings that experience to companies going through the same transitions.
Career
From Taiwan to Europe, from components to strategy
Twenty-five years across sales, product, marketing and general management in the technology industry.
- 2026FounderEmpower-bizEurope ↔ Taiwan
Independent advisory for technology companies in transformation.
- 2021Director, ADATA Industrial EuropeADATA TechnologyNetherlands · 2021–2025
European sales and marketing strategy with full P&L responsibility; built the team for the industrial market.
- 2019AI & IoT Alliance Director · eCommerce DirectorAAEON EuropeNetherlands · 2019–2021
Transformed a hardware provider into an AI & IoT solution provider with ecosystem partners; grew the UP online shop and community.
- 2015Co-founder · Product Sales & Marketing ManagerUP Bridge the Gap · AAEON EuropeNetherlands · 2015–2021
Co-founded the UP board as AAEON's second brand, run alongside AAEON Europe in a two-brand strategy: hardware specification, ecosystem, Kickstarter and e-commerce.
- 2013Sales Team ManagerAAEON EuropeNetherlands · 2013–2019
Regional sales strategy, first-tier direct accounts, channel partners and sales coaching.
- 2007Account Manager → Product Marketing ManagerAAEON EuropeNetherlands · 2007–2013
Channels in France, the Nordics, the UK and Benelux: Nordic sales +20%, French medical market +50%; vertical solution kits.
- 2000Sales Engineer → Deputy Sales ManagerZippy Technology · Mitac International · Lite-OnTaiwan · 2000–2007
Seven years in Taiwan's technology industry: OEM accounts with European makers, a first software licensing business, and an overseas distribution network of six offices.
Planning your next move?
Whether it's a new market, a new product or a deal that matters, we're happy to think it through with you. The first conversation is free and without obligation.